On empowr, you have the ability to purchase other people's ads through "Ad Campaigns."
What’s an Ad Campaign?
With Ad Campaigns, you are simply purchasing Ad clicks not funded by the person that created the ad. Ad Campaigns efficiently bring together content producers with advertisers to make it easier for everyone on empowr to earn and succeed. How Ad Campaigns Work Ad Campaigns ensure that great blogs and ads will be viewed by allowing others to continue to purchase these ads after their daily budget has been utilized. Citizens can create as many Ad Campaigns as they’d like; there are literally billions of combinations of Ad Campaigns to create. The Three Types of Ad Campaigns
- “Simple” Ad Campaigns mean you are determining the maximum amount you would like to use to support other’s Ads and the minimum return you would like. empowr will then find ads to purchase for you.
- “Advanced” Ad Campaigns allows you to specify the type of ads you would like to support. You can decide to support ads created by specific people or for certain interests.
- “Managed” Ad Campaigns are the quickest and easiest way to get started with Ad Campaigns. With Managed Ad Campaigns, empowr does the work of finding advertising opportunities and then funds those ads for you with Ad Credits – taking out all of the work. Managed Ad campaigns are created automatically when citizens turn earnings on.
Creating an Ad Campaign To begin creating an ad campaign, go to the left navigation bar and click "My Ad Campaigns" under “Advertise” Click "New Ad Campaign" Give your portfolio a unique name to tell it apart from your other campaigns. Then determine how much funding you want to give this campaign and the return you would like to receive. Purchasing Ad Campaigns Ad Campaigns can be purchased from $1 to $100,000. To pay for Ad Campaigns citizens can use ad credits, 60 day matured earnings, PayPal and credit cards. Your Ad Campaign funds will be held in pending status in your empowr bank until utilized or until you pause your portfolio (up to 48 hours after pausing). Pending funds for Ad Campaigns are unavailable to be utilized for ads or other portfolios. Since there may be more money available to purchase advertising, than there are advertising opportunities. Not all money set for Ad Campaigns will always be utilized. Return Rates Your funds are utilized dependent on your minimum return requirement, and who or what you decide to fund.
- The suggested return rate ranges estimates the return requirements needed for your Ad Campaign to be utilized (this is based on recent returns).
- The highest rate of return is the last rate of return the day ended at.
To calculate the rate of return, simply divide the profit gained by the original amount used to purchase the ad campaign. For instance, if a citizen spent $100 on ads, and received $110 in earnings, the profit is $10. The return rate is 10% (10 ÷ 100). By checking the "I want the site to control this" box, more of your money may actually be utilized (which increases your overall earnings). The algorithms intelligently find opportunities for you for the best possible returns. Simple Ad Campaigns To create a "Simple" Ad Campaign, select "Simple", and click "Continue" To further increase your earnings, automatically restart your Ad Campaign using your earnings by selecting: “Once completed, automatically restart this Ad Campaign using the same settings” selected. Advanced Ad Campaigns Advanced Ad Campaigns allow you to choose which ads you fund based on a number of options:
- top knowledge workers in your home country or worldwide
- search knowledge workers by name
- choose popular knowledge areas or knowledge areas of interest
- choose by citizens who support specific charities
Click the green "+" symbol to add selections to your Ad Campaign. Click the magnify glass symbol to see a list of people contributing to that interest. By clicking the "Maximize the utilization of my Ad Campaign if my selections are too limiting" button you are asking the empowr algorithms to pick additional targets for you. After choosing your selections, you need to press the "Done" button to save your Ad Campaign. Managed Ad CampaignsWith Managed Ad Campaigns, empowr finds and funds ads with your ad credits to help maximize your earnings. Each day you'll notice in your empowr balance how many ad credits were utilized, and how much you earned as a result. There is no fee for this service other than the standard Ad Platform fee that applies for utilizing any Ad Credits. All citizens with their earnings “ON” have a Managed Ad Campaign created for them. If you wish to stop earning from Managed Ad Campaigns, you can turn your earnings OFF any time from your Account Settings page. Checking Your Ad Campaigns' Progress The “My Ad Campaigns” tab shows you the current status of your Ad Campaigns.
- You’ll see the Ad Campaign (the campaign name), Full Amount, Utilized, and the Status
- The "Full Amount" column represents the full amount of what you've spent
- If an Ad Campaign has not been utilized, the "Utilized' column shows $0
Pausing, Restarting and Deleting Ad Campaigns Ad Campaign Status An Ad Campaign has a status of Active, Paused, Incomplete, Completed
- Active Status: The ad is running and the funds will be fully utilized over time.
- Paused Status: Your money will not be utilized until the portfolio is no longer paused. You can pause an Ad Campaign at any time, but you must wait up to 48 hours for any funds not already utilized to be available to you
- Incomplete Status: The information for your campaign is incomplete. Simply visit your setting to make it active and begin utilizing your funds for this campaign.
- Completed Status: The funds for the campaign have been fully utilized.
Restarting an Ad Campaign You can manually re-start your Ad Campaign once the system has finished utilizing your money or tell empowr to automatically re-start the campaign. The date when the Ad Campaign was restarted appears below the portfolio name. Deleting Campaigns You can delete an Ad Campaign any time. Click on the campaign name and then select "Delete" 
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